Category Archives: Activate Sport

Have you ever had to take time off work because your regular childcare arrangements broke down?

Perhaps the nursery was shut, your nanny was sick or your regular childminder was on holiday?

Normal childcare arrangements do go wrong. Funnily enough, although the average working parent in the UK will have a childcare breakdown 9 times a year, it’s not something people tend to think about. Until it actually happens.


Emergency Childcare lets you plan ahead for such situations, and when things go wrong, you can book an emergency nanny, nursery or childminder anywhere in the UK with as little as 30 minutes’ notice.
Exclusive Offer for Activate Sport parents

As a valued Activate parent, we’re delighted to share with you an exclusive offer from our friends at Emergency Childcare. Join up using the promotional code ACT75 to receive a full year’s membership plus a £20 childcare credit for just £75. That’s a saving of £44.60.

Need further information?

Visit to find out more and check out your local backup childcare options.

When joining, remember to use the promotional code ACT75 to receive your discount. All the best from Activate Sport and Emergency Childcare.


Freddie is back!

CO_MEN_270514FRED_08JPGWe are delighted to confirm that Andrew Flintoff is making a comeback. Freddie is going to be playing for Lancashire Lightning in this year’s Natwest T20 Blast. He is in great shape having trained hard on his Academies at Easter and with the Lancashire squad for the last few months.

To celebrate Fred’s return to action we are running a series of great competitions with bundles of prizes from balls, signed shirts, bats and treats from our partners. In order to be in with a chance to win simply follow the 4 step process below. The more steps you take, the more entries you receive and the better your chances of winning! Winners will be drawn at random on Natwest T20 Finals day.

Step 1: Sign up to our newsletter at or

Step 2: Follow us on Twitter @FlintoffAcademy and retweet any tweets. Each retweet gains you 2 extra entries so the more you retweet the better your chance to win!

Step 3: Like us on Facebook and share our posts. Each share gains you 3 extra entries so the more you share the better your chance to win!


Step 4: Book any Activate Sport course on a weekend when Freddie plays and gain 5 extra entries!

Good luck to you and our Freddie!

Should Kids be Eating the Same Foods as Adults?

Kid Adult NutritionWhilst there has long been something of a tradition in the UK of feeding kids the same food that adults eat, the question is often asked whether this overlooks the fact that children’s nutritional needs are actually quite different from those of a fully grown adult. Are we damaging our kids by expecting them to eat the same meals as us?

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Nutrition to optimise your performance

Nutrition DuringFood and drink are the fuel that we use to power our bodies and so they make an enormous difference to energy and performance. There are plenty of information sources on what to eat and drink before sport, but what about in the midst of a match or event itself?

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Unusual sports to try!

UnderwaterHockeyWhilst there’s no doubt that football and rugby remain some of the most popular sports in the UK – and around the world – there are many other options when it comes to getting active than simply kicking a ball around a pitch or over a goal post. In fact, there is a whole different side to sports that most people are completely unaware of with a raft of unusual options just waiting to pique the interest of sports fans looking for something a bit different to play and watch.

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What should you be eating after sport?


Anyone with a serious interest in sport knows that nutrition is an important part of achievement. This is especially the case when it comes to taking care of your body after you compete or train, whether you are getting involved in sport in order to compete on an amateur level, professionally or simply to lose weight and get fit. Whilst a lot of attention is paid to what sports people eat before sport and exercise, it’s also very important to remember to refuel afterwards, as this will affect recovery and the ability to train over and over again.

What you need to consume, and when you need to consume it, will depend on the kind of activity that you have undertaken, how long the activity lasted and how intense it was. For workouts lasting longer than an hour and a half it’s important to replace lost minerals and carbohydrates through something like a sports drink or a nutrition gel – you can either buy sports drinks or make them yourself from a high juice squash with a quarter teaspoon of salt added.

Carbohydrates are particularly important after exercise and should be taken in within 15 minutes after the end of a session to help get glycogen levels back to normal. In order to sustain glycogen stores for ongoing training 0.3-0.6 grams of carbohydrate is required for every pound of body weight within two hours after finishing exercise – after that time only half the amount of glycogen is stored in the muscles. However, eating carbohydrates alone is not enough and research has shown that those who eat both carbohydrates and protein – at a ratio of 4:1 – (four grams carbohydrate and one gram of protein) have 100% greater muscle glycogen than those who ate only carbohydrates. If you’re wondering what all the fuss about glycogen is, it’s the source of the energy that we need for ongoing exercise.

As well as being required for glycogen, protein is important for the amino acids that are needed to help your body recover from exercise, increasing the absorption of water and helping rebuild any muscle tissue damaged during the exercise process. These amino acids can also help boost the immune system, building up better resistance to common colds and keeping you healthier.

Eating a well-balanced meal is essential within 30 minutes to an hour after finishing exercise – or if this is not possible a snack that combines protein and carbohydrate is a good alternative. A carbohydrate and protein sports bar, a fruit smoothie, a handful of nuts and dried fruit or a carton or two of yoghurt will all give you the right balance for that essential refuelling.

Sport is an essential part of a happy and healthy childhood and Activate Sport runs some fantastic sports camps that encourage children to compete, get fit and learn how to look after themselves. Find out more information on our coaching courses.

photo credit: Rennett Stowe via photopin cc

How has technology changed sport?

Technology in Sport

Technology has had a huge influence on the modern world, across most industries – and sport is no different. Particularly over the past two decades there have been some cutting edge developments that have demonstrated just how much technology and sport go hand in hand, in terms of training, fan participation and handling issues that might arise during a game or match.

For athletes and sportswomen and men, technological advances and breakthroughs constantly provide the opportunity to be better, faster, stronger and more competitive. Clothing, equipment and footwear is now designed incorporating technology and with specific sports in mind, from the full bodysuits swimmers wear that can shave valuable seconds of a race time, to racquets that can help prevent tennis elbow. Training has been made much more effective by the ability to monitor and analyse progress and technique, whether through a full professional set up or something as simple as an app for an iPad. Recovery is also much speedier now, thanks to technological advances, and athletes can use developments such as hypoxic tents – which simulate high altitude training – to push their bodies to the peak of physical fitness, instant response and fast recovery.

For the fans, social media has introduced an entirely new dimension to sport, with athletes and sports people taking to Twitter and Facebook before and after games to drum up excitement, provide their opinions on a match or post behind the scenes images. London 2012 was a great example of how much more spectator participation this generated with 10 million tweets alone during the opening ceremony. Large screen technology – both at home and in stadiums and sports venues – helps fans to engage more with sports people and teams and the ability to record live matches means that none are ever missed. When it comes to the sports themselves, technology has been instrumental too in improving accuracy and fairness, from Hawkeye use in cricket, to goal line technology used in football and the ability to accurately umpire tennis challenges.

Of course, for some all this technology destroys some of the mystery of sport and allows it to be picked apart too much. Social media abuse of swimmer Tom Daley during the Olympics was a sad side effect of the fact that technology allows everyone to be a pundit, however malicious, and for some the accuracy of goal line technology and the like reduces the element of excitement and chance every good game should have. Some have speculated that technology in sport means that children fail to learn valuable life lessons and, arguably, watching sport on a big screen takes away some of the excitement of the live match.

However, no matter how much technology intrudes into sport, at its heart we think it will always remain the pure joy of that burst of physical activity, the spirit of competition and gamesmanship, and a great way to learn discipline and skill.

In order to help pass the joy of sport onto future generations Activate Sport runs exciting academies and camps for kids including everything from cricket to hockey. For more information on inspiring future sports stars please check the site.

photo credit: Marianne O’Leary via photopin cc

Zing Performance: A Revolution in Mental Training (Part 2 of 2)

Zing performance2

In Part 1 of this series of two blogs we introduced the exciting new partnership that has been established between Zing Performance and Activate Sport. The culmination of the partnership will be that 20 children from our Activate Sport courses will be able to take part in the six-month training course provided by Zing that will enable them to increase their brain function – to ‘rewire’ the brain in order to increase performance, endurance, coordination and commitment – to produce a better overall sporting and academic performance.

The science behind the Zing performance method is based on the signals that are sent to and from various parts of the brain during sport. The motor command (the message to a muscle to contract) for a sporting movement is sent from the motor cortex of the brain to the muscles, and at the same time a duplicate of this command is sent to something called the ‘hind brain.’ The hind brain then takes this command and generates a prediction of what should happen, which is based on those that have gone before – i.e. what typically happens when the action is attempted.

When the muscles move in accordance with the motor command, the somato-sensory cortex receives feedback which is compared with what was predicted by the hind brain, and notes any discrepancies for future reference. The predictions made by the hind brain create an ‘internal model’ which is continually adjusted based on the discrepancies between what actually happened and the prediction. This is the process of accumulating ‘experience’ which is then built into a skill.

The key part of the Zing Performance method is based in the hind brain and the fact that when the command is sent to the muscles the hind brain will send its own message to the muscles based on what has happened when that action was attempted before – and then adjust the response/action. In most people’s brains that essential adjustment from the hind brain to the muscles isn’t getting there in time so that the same mistakes are made over and over again and a weakness remains. Zing identifies which links are missing and creates a personalised plan to ensure that the right adjustments are made to ensure ongoing improvement and increased performance.

Zing’s research has proven that by retraining the brain to make those missing links, physical activities can be carried out more effectively as the neurological pathways are strengthened and retrained. The result is faster performance, better communication between brain and body and longer periods of concentration. For example, Zing can help cricketers achieve better concentration when fielding and sharper timing when batting, as well as improving the general communication between players. In rugby, it boosts player confidence, coordination, balance and reaction speed, and in athletics it provides track composure and confidence, increases reaction speed and steadies balance. Click here to discover how Zing helped one golfer to reduce her handicap from 24 to 7 in a matter of weeks.

We will be posting a follow up blog with the results from the 6-month training being undertaken so that we can demonstrate just how effective the system is. In the meantime if you would like any information on any Activate Sport courses, please see our website.

Zing Performance: A Revolution in Mental Training (Part 1 of 2)

Zing Performance

Activate Sport is excited to announce a new partnership that it has established with Zing Performance, an organisation that uses science to help increase brain function in academic, work and sport situations. In a sporting context Zing focuses on the fact that great athletes – or even simply those who want to get the most out of sport – need great coaching. However, no matter how professional the coaching, every athlete also needs the brainpower to be able to retain and use what is taught during those coaching sessions.

Research has proven that by performing certain physical activities, the neurological pathways in the brain can be strengthened and re-trained to function more effectively – this makes the learning and recalling of many types of skill far easier. Like with any muscle in the body, the brain needs to be exercised so that it can work at its optimum level. That’s where Zing comes in, giving the brain a thorough workout enabling the brain to work more efficiently

Zing doesn’t do coaching but develops the brain to enable it to, learn, retain and recall key skills quickly and consistently when they are required. Its aim is one of ‘fundamentally rewiring’ the brain – something that was thought not previously possible – to deliver fantastic results. These results impact in areas such as the speed with which skills and knowledge are picked up, in improving concentration and reducing mental tiring and being able to recall training quicker. Zing can benefit consistency, coordination, spatial awareness and areas that affect composure i.e. those things that affect ‘your game’ and require a calm response. In addition to benefiting sporting performance, Zing can have a profound affect on academic performance too, where concentration, retention and consistency are also vital elements.

Enormous improvements and benefits can be had from rewiring the brain in this way – but how does it work? Essentially, Zing offers a course of physical activities sent to the participant to access via a smartphone, tablet or computer. Activities are carried out for just 5-10mins a few times a day for around six months and will rewire fundamental areas of the brain in order to see lasting changes in the way the brain functions with respect to participating in sport. Every four weeks during the course, the brain is assessed to see where progress is being made and because the course is personalised, suggested improvements are tailored to the individual to enable them to reach that end goal.

From the 1st of September, Zing Performance launches Zing Junior Sport, a remarkable new course designed to develop both agility and ability skills in the brain. As part of the partnership between Activate Sport and Zing performance, 20 children from Activate Sport courses will be able to participate for free in the six-month training programme with Zing. We are enormously excited to see the results that are achieved by this innovative new training system, particularly when it comes to young and impressionable brains that are just are the right stage to be ‘wired’ for success in sport, and in a broader context of life in general. If you’d like to know more about Activate Sport or Zing Performance please see our website.

Freddies Ashes Memories

Freddie Crazy catch Moulsford

For England all rounder Andrew Flintoff, the Ashes is a pretty special time, as his incredible performance in the 2005 and 2009 contests contributed a huge amount towards making him the national treasure he is today. Although this year it’s the turn of the new English talent to take the game to the Australians, no cricket fan is ever likely to forget the impact Freddie made on the game.

From his debut in 1998, Freddie has been there at some of the most crucial moments for the England team and has had the honour of being both captain and vice captain of the squad. Like any sportsman he’s had his ups and downs, but with quintessential British guts he has overcome injury and speculation over form to earn his place as one of the all time England great.

Freddie retired at the end of the 2009 Ashes series, but his achievements remain inspiration to aspiring cricketers all over the country. With 168 wickets he was the third highest English wicket-taker in one-day international cricket and holds the record for the most sixes scored for England. Freddie took the title of 9th highest English run-scorer in one-day internationals and is only the seventh cricketer to have batted all five days of a Test.

Then there have been his efforts and achievements relating specifically to the Ashes. In 2005, in the Second Test, despite an early shoulder injury, he still managed to take the wickets of Ponting and Langer, as well as five others, and captain Michael Vaughan dubbed the test ‘Fred’s Test’ because of his achievements. He also scored a century during the crucial victory at Trent Bridge and was named ‘Man of the Series’ by Australian coach, John Buchanan. Freddie also proved himself to be a true sportsman during the 2005 Ashes, something which is demonstrated by a photograph of his shaking the hand of a defeated looking Brett Lee, consoling him in defeat. During the 2009 Ashes, despite injury, Freddie was similarly impressive, making both the Lords Honours Boards during the Second Test and running out Australian captain Ricky Ponting in the final game of the series.

With such a stellar career and so many incredible memories it’s not surprising that Andrew Flintoff is looking to inspire the next generation of cricketers with his summer and sports activity camps. His Activate Sport Cricket Academy has one aim and that’s to pass on the difference cricket made to his life. As he said himself ‘Cricket has given me so much, and I want to pass on my passion of the game to as many youngsters as I can.’